“Fashion is the armor to survive the reality of everyday life.” – Bill Cunningham
It is not every day that one gets to see, touch, appreciate and buy exquisite fashion clothes and accessories from talented designers from Nagaland, Meghalaya and Assam. The Smartisans Season 2 brought these designers together to showcase stunning creations to fashion enthusiasts in Guwahati. The one-day exhibition cum sale organized by Stoic Marketing Solutions was held at Vivanta by Taj, Guwahati. It is an initiative to bring together established luxury brands with brands that are lesser known – yet have immense potential.
STOIC Marketing Solutions in this season supported ‘Thonga Baba’, a noble venture started by Vandana Agarwal Goyal to give back to the society. The proceeds from the sale of paper bags, decorative items, etc. were given as funding to mid-day meals in collaboration with The Akshaypatra Movement, the Assam Autism Centre, Sahayika, and Destination destitute home.
Products and activities of the event included apparels, bags, accessories, baked goodies, tarot reading, nail art and everything that truly defines an exclusive retail experience.
The organizer said, “With The Smartisans, we wish to establish a platform for networking with artists who strive to create beautiful things using their creative minds. It is basically to develop an eco-system that is about growing together and mutually benefitting each other.”
“We were really happy to be a part of #TheSmartisans Season 2 and thank STOIC Marketing Solutions for this collaboration. The vibe of the exhibition was amazing and it was great interacting with other designers, as well as attendees”, said Shivani and Tanya of SI.TA.RA label, an upcoming designer brand from the city.
One of the visitors and a homemaker, Mrs. Rumi Begum said, “I was waiting eagerly for this season and I have to say that the organizers have come up with bigger and better Season 2. The fact that this exhibition has designers from Nagaland, Meghalaya and even start-ups from our own city, truly sets it apart from any event that I have attended so far.”
The list of exhibitors include Preciousmelove (PML Nagaland), Jyoti Kashmiri Designs (Assam), Daffy’s Atelier (Meghalaya), Liying’s Clothing (Nagaland), C Pink (Assam), Ikali’s Studio (Nagaland), Psy!! By Anisha Chanda (Assam), Acsentials (Assam), J & Sasha Clothing (Nagaland), Runway (Nagaland), Fly High (Assam), The Jamo Store (Assam), Weaver’s Gallery (Assam), Shasmecka (Assam), Divine Moments (Assam), Nava by Nabanisha (Assam), Fabric Plus (Assam), Si.Ta.Ra (Assam), Kirameki (Assam), Vigen India(Assam), Confection Connection (Assam), Posh the nail lounge (Assam), Gutouch (Nagaland), Aasmitas Couture (Assam), Nyasha Boutique (Assam), My Wardrobe( Assam), Vijul Ethnics (Assam), Deja (Assam), Vastra Boutique (Assam), Manipuri Jewellery, Silkworm (Assam) and Om Creations (Assam).