On 25 September 2016, The Smartisans will bring fashion, luxury and lifestyle brands together for a one-day event, to create an experiential treat for the people of Assam. Organised by STOIC Marketing Solutions, the event is an extended platform for the evolving fashion/retail/start-ups business in Northeast India. It is a curation of fashion, lifestyle and food with eccentric and established labels.
Every year, Stoic Marketing will host 2 chapters of The Smartisans. Season I was launched in Guwahati at The Gateway Grandeur Hotel on 3 April 2016. It had 22 exhibitors and a footfall of more than 1000 visitors.
In Season II (On 25 September), the team will be hosting The Smartisans at Vivanta by Taj. 33 exhibitors from all Northeast states will be showcasing innovative products.
As a part of the Stoic’s CSR initiative, the company identifies and promotes an industry that is in its dying phase. The idea is to showcase that industry’s product offerings and gain the necessary traction in Assam.
Some of the participants of Season II are Precious Me Love (Nagaland), Jyoti Kashmiri Designs (Assam), Daffy’s Atelier (Shillong), Liying’s Clothing (Nagaland), C Pink (Assam), Ikali’s Studio (Nagaland), Psy!! By Anisha Chanda (Assam), Acsentials (Assam), J & Sasha Clothing (Nagaland), Runway (Nagaland), Fly High (Assam), The Jamo Store (Assam), Weavers Gallery (Assam), Shasmecka (Assam), Divine Moments (Assam), Gutouch (Nagaland) and Posh the nail lounge (Assam).