The Assam Government will launch the ‘Namami Brahmaputra’ campaign across 21 districts along the mighty Brahmaputra in its entire stretch from Sadiya to Dhubri. Inspired by the ‘Namami Devi Narmade’ programme of Madhya Pradesh government, the programme in Assam will be held from March 31 to April 4.
Assam’s Joint Secretary and campaign in-charge, S Vishwanathan said, “To pay fitting tribute to the river’s life-giving prosperity and countless blessings, a five-day long event, ‘Namami Brahmaputra’ is being organised under the state Chief Minister Sarbananda Sonowal. Assam’s life and culture are deeply influenced by the rejuvenating splashes of Brahmaputra.”
He added, “The programme will serve as a platform to promote Assam’s tremendous potential as a state brimming with trade, tourism and culture opportunities.”
The festival will include a soulful veneration of the mighty Brahmaputra, along with other attractions like indigenous sports, local food, exhibition of organic tea, display of handloom and handicrafts, cultural evenings, film festival, business meetings and symposium among others.
Cover Image Courtesy: Upamanyu Borkakoty